Future of Digital Branding
Future of Digital Branding
World
is physical
is digital
is logical
Consumers
live in the World
of things
of ideas
of digital Media
identify themselves
with things
with ideas
with other people
Corporations
make products
make services
make Brands
Brands
transport identity
express value and societal status
mark originality
Communities
define themselves by common ideas or activities
identify with common Brands
connect by digital Media devices and networks
interact at common locations or shared digital Media services
