Last June I wrote about my objections to Creative Commons recommending Adobes’s Extensible Markup Platform (XMP) as the preferred format for embedded metadata.
This article from Bill Rosenblatt’s excellent DRM Watch called my attention to Adobe’s next step of introducing their new DRM system: the Flash Media Rights Management Server.
One of their marketing people wrote:
Adobe is driving a fusion of TV and the Internet with Adobe Media Player, Flash Media Server, content protection technologies, and a broad and powerful ecosystem of partners providing key solutions from content creation through delivery and monetization.
Wow… this sounds promising and the architecture of their system looks interesting (see this diagram from their datasheet).

Of course I am curious. I want to play with it. Lets have a look… first I need to download their Adobe Flash Media Development Server 3. There is a version for Linux available, so at least there is a chance that I can run it on my computer. Then I need to grab the Adobe Media Player which requires Adobe AIR.
Finally, I need the Rights Management Server, but unfortunately this component isn’t available for download - I have to fill a form to be contacted by a Flash Media Rights Management Server specialist.
Hmm… maybe I will contact them another time.
Anyway, this article by one of Adobe’s product managers provides some interesting insights about Adobe’s strategy.
To be sure, content owners and developers can continue to deliver high-quality video without any protections or limitations to access of any kind (such as with Creative Commons licensing) through Adobe Flash Player, Adobe Media Player, and Adobe AIR. You can deliver video either embedded into your SWF, as a separate video file progressively downloaded from a web server, or through Flash Media Server. Considering that Flash Player has achieved over 98 % penetration on the desktop, this is the easiest way to get your free videos to the largest audience.
Moreover, content owners enjoy additional options with Flash Media Server to help protect where and when their videos are viewed, such as domain access control, authorization adapters, SWF verification, and RTMPE. Flash Media Rights Management Server introduces a new set of options for developers and content owners to protect their content.
In other words Adobe’s strategy is:
- User generated content e.g. published on Youtube resulted in a nearly 100 percent penetration of Adobe’s Flash Player
- Creative Commons actively promotes Adobe’s XMP standard
- One day content creators may wish to be paid for their work. Adobe’s document Using digital rights management suggests that this can be easily done through identity-based licensing, using the same Media Player that was previously given away for free
- However, the Adobe Rights Management Server, which is a key component of this platform will not be given away. Whoever wants to set up commercial video distribution services will have to pay license fees for Adobe’s server software
I don’t claim that Adobe’s strategy is immoral. Actually, it’ quite common. What I don’t understand is that the Creative Commons developers support a development that will lead to a situation where content creators will have to pay license fees to an intermediary software manufacturer if they want to be paid for their work. Open Source developers should rather support the development of the Chillout platform, which will be the foundation of a free platform to conduct content related business on the internet.