A Master of Ceremonies or MC usually presents performers, speaks to the audience, and generally keeps the show moving.

To create a platform to combine art and popular culture with economically viable business models in the digital space.

To enable consumers to orient themselves according to their musical interests and habits. For the purpose of simple orientation the "moods" created by music and genres created by communities (e.g. skaters make music for skaters) come to the fore.

While the platform lives on the input of the users, for rights clearance and payment a collaboration with independent music labels and major labels is necessary.

MetaMC is a digital music and video shortcuts sharing website and web services suite. Unlike existing non-commercial services to support playlist communities (like e.g. Webjay), MetaMC makes use of interoperable DRM to enable business relationships between artists (DJs/ bands/ VJs) and Users.